Code of Everand is a multiplayer online game, which has been developed by the Department for Transport, to engage children making the transition from Primary to Secondary school, on the topic of road safety. The aim is that players will improve their road safety behaviour and apply what they have learned in the game, to the real world as a learned response. The Department for Transport’s aim is to reduce child pedestrian casualties and deaths among this age group by allowing young people to practice good road safety behaviours through a channel which is known to be very popular among those making the transition to Secondary school.